Let us tell you that McDonald’s is an American fast-food company whose burgers are famous all over the world. This company was born in 1940 by Richard and Maurice McDonald in California, United States.
When it comes to the best fast food in the world, McDonald’s name comes first. This is the biggest and fast-service restaurant that is known for making the world’s most delicious burger. McDonald’s has land that costs around $ 17 to $ 18 billion on which they built their restaurants.
McDonald’s is one such restaurant in the world that is serving more than 70+ million of people every day in more than 100+ countries worldwide. McDonald’s also tops all fast food companies in terms of earning. According to the year of 2018 report, their total income is US$5.925 billion.
According to a survey, McDonald’s comes second in the world, in which 1.7 million people work. Walmart comes in first place with a workforce of 2.3 million employees.
McDonald’s is considered the restaurant that most people go to eat in. These people will make you a burger in just 3 to 4 mints. This is the biggest reason that today McDonald’s has built 37,000 outlets worldwide.
McDonald’s has sold 100+ billion burgers so far, from which they last year earned 24 billion dollars. And as we all know that this Ronald Mcdonald, he has now become famous all over the world, or to say that he is now more famous than Santa Claus.
2 brothers named Richard James and Maurice James Mcdonald. These two were real
brothers who gave birth to Macdonald in San Bernardino, California. If the word
“Fast” is associated with food today, then because of these McDonald
Both of them created a blasted in the fast-food industry and beat everyone and reached the top. With which McDonald has made a name all over the world today. McDonald’s is now known for giving good food at its affordable price.
So let’s know about that all points Mcdonald’s fast food that makes McDonald’s so popular and so successful all over the world and how it become the world’s number one fast-food chain.
Built Strong & Repeatability System
The owner of
the company knew in his early days that he needed speed in his work, but he
thought that the speed will not come until their customer won’t repeat. It is
the most powerful weapon to make any business big. If your product is different
and pretty good, then your customer will come back to you and your business
will move faster.
Ray Cross formatted his burger as well as his business. As we all know that burgers are feeding people in their shops, but who knows how to take their product as well as their business to a bigger level, they can send their product worldwide.
The chairman of the company said that the first owner of the franchisee is my first customer and he is my last customer. Meaning that the person running my McDonald store is very important to me first of all. First of all, he taught the owner of his franchise how to make good burgers so that he could make very good burgers and sell them at speed.
Speed & Quality Service
As we all
know that the taste of McDonald’s burger is completely different from anyone
else’s. Since then, they have worked on the quality of their burger, this is a
big reason their burger is eaten in the world.
Along with the quality, they also paid attention to speed, as we all know that McDonald gives burgers only within 4 minutes. So this is also a big reason that a huge amount of people go to McDonald to eat burgers.
The product of McDonald’s is absolutely worth buying, none of their products are expensive and anyone can buy them. McDonald got Meal Under $2, Category Tag, which means that McDonald is placed in the category between $2.
Believe In Internal Marketing
companies market their products and place advertisements around them so that
new customers come to them. But McDonald’s has an inverted system. In terms of
marketing, they first do marketing with their own employees.
Yes, what it means is that whenever McDonald’s creates a new product, it first feeds all its employees and then gets the most feedback. McDonald’s also provides free food to its employees so that their employees work happily.
This is Mcdonald’s biggest strategy that if we can’t keep our own employees happy then how will they work because a happy Employee brings 10 more customers, which also benefits the company.
When Mcdonald’s first came, he had a lot of products that he used to make and feed, but later they thought that we would make only that product that sold more. With what happened, their product gained more speed and with this Mcdonald’s started making better quality food.
Mcdonald’s paid more attention to the children, what they did that built a happy meal for children. The “Happy Meal Combo” in which Mcdonald’s giving toys to children. So now the kids in the toy circle insist their parents go to Mcdonald’s.
Quick Service Restaurant
What is it
is that all the fast food that is made is the birth of Mcdonald’s present. The
“fast word” that is ahead of this food is due to Mcdonald’s and only.
All the quick service restaurants made in today’s time have also come due to
says the product that takes more than 5 minutes to make it, they can’t make
this product, because they do not want their customers to wait 5 minutes.
Mcdonald’s says that we will not make a product that takes time to make, we will make a product that will be made very soon. As we know they are famous to give the order drive-through.
What does it mean that you can order your burger from one window and go ahead and take your order in the next window by sitting in your car, you don’t even have to get down from your car, because Mcdonald’s lets you make burgers in just 180 seconds.
Another big reason for Mcdonald’s success is that it mostly hires local manpower so that he can quickly relate to the local people. Mcdonald’s has also maintained a local product line, such as if you are in India, you will make “Maharaja Mac Burger” and feed it. And if you are in another country like in Greece, then you will get Greece Mac Menus.
So that the local public does not face any problem in order. Mcdonald’s strategy is formed and all the locals go to the place and recognize what’s cooking there and with which flavor by other people over there. They think that in which market, who is selling what kind of product and how can we leave them behind.
is a very fast and very clever place, meaning Mcdonald’s calls you by showing
cheap price boards or banners. When you look at these cheap price banners from
a distance, you will think that you will get a new burger cheaper than this and
But when you go inside to place your order, then they ask you “Sir would you like to cock with that, fries with that?”. It has become their habit to ask the customers repeatedly, but the big thing is that 35% of the customers also take some extras by asking them repeatedly.
So they cross-sell to all their customers. The cross-sale means that if you are going to Mcdonald’s only to buy burgers but you also buy something else with the burger then it is called cross sale.
McDonald’s menu is a menu in which you can eat good meals at very inexpensive prices. There are a lot of things inside their menu that you can order like Burger, Egg McMuffin, Sausage McMuffin, Big Mac, Quarter Pounder, Double Quarter Pounder, McDouble, Cheeseburger, etc.
Harpreet is a Content Writer, Blogger and Business Consultant. Writing on some trending topics such as New Technology, Business Development, Startups, Online money-making models, Social Media, Best case studies from around the world, and Web Solutions.
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